With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing? Do you need it for your business?
The answer is YES!
Email marketing is one of the most effective ways to reach and engage your audience. Make yourself comfortable as this article will give you the top reasons your brand needs to develop an email marketing strategy and start implementing campaigns soon.
Just think about how email is a big part of our lives as professionals, individuals, and, yes, even consumers. According to Radicati Group, more than half of the world’s population uses email as of 2019. This number is projected to increase up to more than 4.3 billion by 2023. Fascinating hey?
These figures depict a great opportunity for businesses of all sizes to reach their target market, no matter what their industry and audience look like.
By adding email marketing to their list of digital marketing strategies, businesses can improve their reach and visibility. Email marketing allows you to personalize your messaging and tailor messages based on customer actions.
(But more about that later.)
And here’s another interesting fact, 85% of Gen Z say that they prefer to use email over other modes of communication. And this percentage will definitely grow once they start having jobs. This means that if you want to remain competitive in the digital marketplace, you need to start using email marketing to reach your audience.
5 Reasons You Need Email Marketing in 2021
We’ve put together a list of powerful reasons why your brand needs to start using email marketing to reach and engage your target customers.
1) Cost-effective
Money Matters!
One truth about marketing as a whole is that companies need to find tactics to achieve their overall goals.
And Email marketing is a life-saver when it comes to cost-effective digital marketing strategies to promote engagement with your target audience.
You’ve probably done some traditional marketing tactics like TV or print ads and it’s no secret that it is very costly.
On the other hand, email marketing is cheaper. If you feel you lack the appropriate resources, you can also hire help to create good email content and campaigns.
Technology also provides us with marketing automation services which makes email marketing more efficient and less time-consuming. In addition to its relatively low cost, email marketing also provides a high return on investment (ROI). According to Campaign Monitor, every $1 spent on email marketing typically generates about $38 in ROI.
Overall, email marketing is the perfect digital marketing tactic for businesses working with small budgets.
2) Mobile users
You might be reading this article on mobile right now. Mobile marketing cannot be ignored when it comes to the importance of email marketing. The number of consumers using mobile devices daily continues to climb.
With two-thirds of emails being read on smartphones or tablets, email marketing proves to be an effective way to make your business grow.
Just quickly think and answer this question: how many times a day do you check your phone for emails or other messages?
Mobile marketing provides a lot of opportunities for brands to reach out and engage that consumer whether it’s an email or on social media. To ensure that your email messages are effective for mobile consumers, your business will need to create email content with a responsive design.
When it comes to written content, make sure that:
- Content is short and precise
- Clear message
- Ensuring that the links in the email lead to a mobile-friendly landing page
3) Email automation
As the name suggests, automating your emails helps improve the relevancy and timeliness of your campaigns.
You can use triggers and workflows to automatically send messages to consumers after they take a specific action. Here’s an example. Let’s say that a consumer visits your site and spends quite a bit of time looking at different products and adding them to the shopping cart but for some reason, they leave without making a purchase.
With email automation, you can make sure that this user receives an email shortly after they abandoned their cart which will remind them about completing their purchases or the incredible deals they are missing out on.
Long story short, email marketing automation turns a missed opportunity into an opportunity to build a stronger relationship and make a sale.
With automation, you don’t have to worry about waiting around for the perfect moment to send a message, your automation system takes care of that for you. And here’s who you can focus on your core business tasks.
4) Personal and Customisable
In email marketing, what you’re really doing is segmenting your audience into lists, and sending each list an email to provide them with something of value.
When you write a post for one of your social media channels, you address your audience as a whole (“To all of our fans, we would like to say..”). But with an email marketing strategy or software, you can address people individually by name, split certain topics only for certain members of your list and eventually arrive privately in their personal inbox. How amazing is that?
According to research from Campaign Monitor, emails with subject lines that include the recipient’s name are 26% more likely to be opened.
Email marketing is important for building relationships with prospects and existing customers, and even past customers because it allows you to speak directly to them. This also builds brand loyalty.
5) Measurable
Most email marketing tools offer the ability to track what happens after you have sent out your email campaign. You can track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates. This gives you a better understanding of how your email campaigns are working and where changes are required for your next move. These metrics should not be ignored. They are an important part of your internet marketing campaign as a whole.
With the right email software, you can even perform A/B tests, which allows you to see which specific elements of your email messages provide the best results. And after all what’s better than getting a picture of how your email campaigns are performing
IT’S NOW OR NEVER
Now that you know the importance of email marketing and how your business can use it to grow, it’s time to implement it in your strategy.
Remember, email content can be a huge task to make an impactful campaign; If you don’t have an email marketing expert on your team, it may be time to partner with an email marketing agency.
An agency that offers email marketing services knows just what it takes to help you grow your email list. And also, provide quality content that engages and converts your target audience. Drop us an email at [email protected] to see how we can give you a helping hand with your implementation. Until then, stay safe!
