Your website is your brand, your storefront, and often your first contact with customers. If it’s not safe and secure, those critical business relationships can be compromised.
A single security breach could be a death-knell for a small business. Even if a security breach at a small business website doesn’t trigger a data breach, it can still have a huge impact on customer trust if customers find out about it.
Customers that don’t feel secure = no sale / no trust