Step 1: Complete Your Brand Strategy
Your strategy is a detailed plan that outlines exactly what you’re trying to achieve and how you’re going to achieve it. Your brand identity, along with your content strategy, helps you communicate in ways that will let you achieve those goals.
Step 2: Understand What a Brand Identity Is and What Makes It Great
When designing your identity, we need to create a comprehensive visual language that can be applied to everything from your website to your packaging.
Step 3: Research
We want to approach each phase from a philosophical and highly critical standpoint—inspect, poke, and prod until we get to the core of your brand. Only once we have that intimate knowledge can we translate it into a visual language.
Step 4: Build Identity
At this stage, we take that text-based information and translate it into visual concepts. Luckily, the information we have is often steeped in emotional language about your brand’s personality, goals, and values.
This includes ideation of the concepts on paper, development on Illustrator and obtaining the final logo from the whole process.
Step 5: Build Your Brand Style Guide
Include clear, easy-to-follow guidelines for every part of the brand identity, including examples and use-cases. Also include practical detail, denoting as much information as needed to help your designer replicate the brand identity successfully.
- Logo Design
- Brand Style Guide
- Portfolio Design
- Flyer Design
- Business card Design
- Invoice Template Design
- Letterhead Template Design
- Employee Badge Template Design
- Social Media Kit (Facebook, Google My Business, LinkedIn, Instagram)
- Logo intro animation (around 5 seconds)