The 6 powerful roles of video marketing

If the content is known to be king then video content is the emperor. Video marketing has power far more than you imagine and who is taking full advantage of it? your competitors! And anyone who spends any time on social networking sites can tell you the impact that a video can create in their minds. In the age of Internet marketing, you should be aware that video marketing is being widely used for campaigns and it’s bringing in fruitful results. 


Let’s take a look at why you should be focusing on video marketing as part of your next campaign. But first here are some interesting facts to brighten your day. 

  • 64 per cent of clients often buy a product online after watching a video about it
  •  Mentioning the term ‘video’ in email subject lines increases open rates by 19 per cent.
  • There are four times more buyers that prefer to watch a video about a product than those that prefer to just read about it.

You will come across more mind-blowing facts as you read through. Right now let’s dive into the role of video in your content strategy. 

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  1. It boosts your conversion rates

According to WordStream, simply placing a video on a landing page can increase the conversion rate by 80%. People are expecting to see videos on your website or social media pages and are highly likely to watch them.

90% of consumers claim a video will help them make a purchasing decision. 

And landing pages are great places to place videos, too. Moreover, video is great for conversions on websites because people stick around for a longer period to look around on the site. 

  1. Better Search Engine Rankings

Google likes video content and you can use it to your advantage. Google has been promoting the importance of video content for almost 15 years. Do you want higher rankings on Google?  Yes, you certainly do! That’s where having videos on your website can help it receive higher rankings. 

Consider the following benefits emerging from your videos: 

Dwell time  — This is described as the time a visitor spends on your website which boosts your ranking factor for Google. Therefore having great and engaging videos will keep your potential clients’ from leaving the page and thus improving your rankings. 

Bounce rate — Videos can catch the viewer’s attention and keep them digging deeper into the website content, thus lowering the bounce rate.

  1. Better Return on Investment (ROI) 

Video marketing gives a good return on your investment and a great ROI is what we all look for to make the bucks come in.  A video provides a higher ROI than other content formats following its power to engage and retain an audience. 74% of marketers say video has a better return on investment than static imagery. With the amount of money any business is spending on marketing, an increase in the ROI can play a big role in the decision-making process. Considering all the benefits associated with video marketing, taking full advantage of it will make the ROI of your campaigns to skyrocket. 

  1. Impressive Brand Awareness

Videos do an excellent job boosting brand awareness, which is an integral part of your marketing campaign. Videos can be used in many great ways from selling a company story to promote a new product on the market or show your audience behind-the-scenes footage. Making them part of the environment increases brand loyalty as well. 

By presenting videos, you can depict how you share similar values with your consumers. When it comes to brand awareness, a picture is often worth a thousand words. Video is worth at least twice as much.

  1. Increase engagement 

Videos have an extremely high social share potential. Simply using the word “video” in the subject line can boost the open rate of your email by 19%. Isn’t this great?

With the world of social media at our fingertips, it’s easier to connect with brands and video sharing important content definitely promotes engagement with a wider audience. 

  1. Promotes Trust 

In the era of online marketing, video is considered the most effective marketing tool available. Creating a trusting environment between your brand and your potential and existing customer is crucial. And videos help you to achieve this. It helps you to build a reputation and promotes credibility. We have already seen how consumers are more tempted to buy from you after watching a video. This is a good sign of trust and we want that in our business. 


What we can learn from these incredible benefits is that video marketing can bring a game-changing effect. Videos evoke emotions online better than any other medium. You can use the tone of voice, music, and facial expressions to your advantage. This marketing tool can help to fuel your brand in the right way. Still unsure because you might lack the appropriate resources to make it happen? Hit us up on [email protected] and see how we can create blasting videos for your marketing campaigns with our experienced videographers and content creators. 

Author avatar
Hash Cahanoo
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