We are all familiar with the top social media apps; Facebook, Twitter, Instagram, TikTok. But what do all these sites have in common? Well, these apps garnered over 20 million downloads in 2020.
This means that more people are spending time scrolling through their feeds to get the latest insights. On average, a user spends two hours a day on social media. I bet the first thing you do when you wake up is check your social media platforms. Long story short, it’s a great place to connect with prospects and good prospects mean good business.
You have the apps but how do you reach these prospects in the most efficient way? That’s where social media marketing gets into the game.
In this guide, we’ll highlight everything you need to know about social media marketing. Keep reading for some impactful business insight.
The main question remains ‘why do you need social media for your brand’ Well, here are four reasons to build a social media marketing strategy for your business:
1) Social media marketing promotes brand recognition
Marketing through social media helps you to promote brand awareness with your audience. It is a form of direct contact and connection to your audience where you have an opportunity to showcase your brand in front of your followers.
Your shared content will allow your audience to get to know your business. From your history to your products to what’s new, you can share posts to help people get more familiar with your company, thus increase brand recognition.
Increasing your brand familiarity is an essential component to helping your business climb the success ladder. When people are familiar with your business, that’s where the trust kicks in and will feel more comfortable conducting business with you.
2) Social media marketing = more traffic to your site
Another benefit of developing a social media marketing strategy is that it brings more traffic to your site. When you share content on your social profiles, that content often ties back to your site.
As a result, the people who click on your social posts will visit your website, which increases traffic to your site.
3) Social media marketing acts as a line of communication with prospects
It’s always beneficial to have a line of communication with prospects and social media marketing is one of the few strategies to connect directly with people who share an interest in your brand. The line of communication will help nudge the prospects towards choosing your business. You can provide them with helpful information they’re missing or solve any issues they’re having with your business.
The end result? Better relationships and more customers.
3 quick tips on how to do social media marketing successfully
Are you ready to start posting? To give you a little helping hand, follow these three social media marketing tips:
1) Use a social media content calendar to stay organized
If you opt for social media marketing for businesses, you must post content regularly. That’s because your audience follows dozens of friends, family, and companies, so it’s easy for your content to get lost in the mix. Posting frequently will help increase your visibility. So the organization is key right here. Use a social media content calendar and this will help you plan out when you’re posting content and where. You can choose to plan content for 3 weeks or a month. Don’t plan too far in advance, you may have to change it later as things change with your business and industry.
2) Post at the right time
If you want to succeed with social media marketing for businesses, you must post your content at the right time. You want to ensure that your audience sees your content when you post it and doesn’t get lost in their feeds.
Check out your audience’s interactions. For example, if you’re posting your content at 9 a.m., but your audience interacts on your social platform between 4 p.m. and 6 p.m., you’re going to miss them.
3) Continually assess your campaigns
No campaign is perfect. You may think you have one of the best social media campaigns ever, but it might happen that your audience thinks otherwise. Therefore close and regular monitoring is required for your campaigns. If you see that certain parts of your social strategy are underperforming, it is where you should improve your strategy.
Using social media for marketing is a great way to help your business grow online. But if you’re busy running your business and feel like time is limited, we at Digital Gap can help. We can devise and can help you launch a successful social media strategy. You can easily reach us at [email protected] for any further information.
