You wanna be in the limelight by taking your business online but you are not sure where to start? Relax, we got you covered! Nowadays the internet is flooded with unlimited opportunities which will make you grow. To begin, you need to understand what your website will be about. Draw a plan on the purpose and the goals you are hoping to achieve. Then you can decide on which type of website will benefit you the most. Type of website you asked? Well, it can be surprising but you should note that you have a lot of options to choose from. This article will give you the right insight which might help you to decide on one website which will suit you best.
1) Ecommerce website
An e-commerce website’s main function is to sell the products displayed online. A website developer will enable all required functions such as –add a shopping cart to your website all the way to paying with the bank card to confirm the order. An eCommerce business requires more attention in terms of setting up but the website developer will guide you through it all. For the website to operate you need to pay a monthly or annual fee for hosting on a platform. Isn’t it amazing how your audience can shop whether they are 24/7?
We outlined some more advantages of an e-commerce website below :
- Reduced operational costs – No rent, limited employees
- 24/7 operation
- Global visibility
- Monitor your site from anywhere in the world
Click here to read more about why many businesses are choosing to switch to an eCommerce website in our recent blog.
3) Business Website
Your firm can be represented by a business website. Generally, it is a simple site where it depicts what is the business about, the products/ services they provide, the location and the contact information.
A business website can also act as an e-commerce website if it gives you the option to purchase the products. However, it must contain more information about the company such as order and shipping information. An e-commerce website requires more work but will also generate more profits.
If you are looking to increase your brand awareness and visibility for your firm, a business website is the first step. You can always choose to convert it into an e-commerce website afterwards.
3) Portfolio
A portfolio website is an amazing tool to showcase your work to the world. It combines all your projects in one place. Portfolio websites are mostly used by content creators, photographers, artists, graphic designers amongst others. Having examples of your work on a portfolio website depicts your competencies and in the eyes of potential clients and increase your chances of getting hired for new projects.
Just picture one fine morning; you’re sipping tea on your balcony and you get a call about a prospective work and imagine how professional it will look if the client can find you and your work nicely exhibited online.
4) Blog
Blogs are a type of website. The only difference is that blogs have frequently updated content as the writer might post articles every day while websites tend to be much more static and are organized into pages. The question you need answers for here is – Do I need to start a blog?
Blogs were mostly used for online personal journals. But once its magic to attract readers like a magnet was revealed, businesses began to treat blogging as an asset. Thus, firms use blogs to keep their audience informed with events and updates or market trends as part of a search engine optimization (SEO) strategy and to keep users engaged with fun stories.
Do you need a blog as part of your business brand identity? YES !! Because you seek to grow right?
A blog as mentioned before will always be more up-to-date with fresh new content than static sites. Google enjoys this sort of thing very much! Not only do blogs draw audiences but they can help you make serious money online too by having ads or affiliate marketing. Side hustle here we come!
Now, are you confused with which one to have; a website or a blog? Why even bother when you can have the best of both worlds? The most wonderful thing ever is that you can set up a blog as part of your website. So, at the end of the day, what you get is a website whether it is an e-commerce or a business page with blog functionality built-in. And that’s how you kill two birds with one stone.
5) Landing Page
A landing page is a standalone web page that a person is directed to after clicking through from an email, ad, or other digital location. The landing page is shaped in a way where users are encouraged to take an action, such as joining your emailing list or buying your products. In simpler terms, it’s the initial point of contact between your website and a visitor. Maybe one clicked on a paid ad or found you in the search results. Either way, that first point of entry is a landing page.
Let’s all agree that first impressions matter whether it is your first day at school or for a job interview. A website gives visitors an initial glimpse of what your brand is all about. One of your aims should be to make your first-time visitors jumpstart a journey with the business. Your chosen type of website will provide credibility in the eyes of your audience.
Map out your business plan and decide on which type of website will be a perfect fit for your business needs. If you come across any kind of confusion along the way, hit us up on [email protected] and we will guide you through bringing your website to life. And there you have it; ready to fuel your business to its best potential.
