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What is Search Engine Optimization?
You’ve likely heard of SEO, and if you haven’t already let us quickly break it down for you. SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results”. In simpler terms, it means better visibility of your page or brand in search engine results such as Google.
If you are looking to create an impact online, SEO is the answer !
75% of people never scroll past the first page of search engines. You can stand out with SEO !
Our Process
Step 1: Keyword Research
Keyword research is one of the most important part of SEO process, unless you don’t know what people are searching on internet and what information they are looking for, it’s almost impossible to start SEO campaign.
Step 2: Competition Analysis and Website Audit
Once you finish your keyword research, the next step is to conduct a competitive analysis and website audit. A website audit is very important to make a list of on-page and off-page activities.
Many SEO professionals skip this process and move directly to the next step. Yes, website audits and assessments are difficult to process if you don’t know the fundamentals of SEO, ranking factors, and how exactly Google determines the ranking of web pages.
Step 3: On Page Optimization or site optimization
Google is becoming more intelligent and just adding keyword-rich content will not help you rank on the first position after recent algorithm updates.
On-Page optimization process:
- Write original and useful content
- Don’t just add keywords to your content. Instead, provide valuable information
- Your site structure, URL structure will matter a lot.
- Your site should load fast
- Site should be mobile friendly
- Your site should be updated on a regular basis
Step 4: Link Building and off-page optimization
Links are important for ranking and trust. But you can’t just create links from any website. Instead, you must earn links from authority websites and they should be relevant.
If you start building links from poor-quality websites having very thin content, you will not be able to gain ranks.
Step 5: Monitor ranking and keep updating content
SEO is not a one-time activity. You need to keep updating your content, keep creating new content on regular basis.
If you don’t monitor ranking and update your content you may not be able to maintain your ranking.
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Strategic Planning on how to grow your business in no time at all.