Why is website security important ?

Did you know – 56% of all internet traffic is from an automated source such as hacking tools, scrapers and spammers, impersonators, and bots. So you might think – is my website secure?

If a hacker is successful, attacks can spread from computer to computer, making it difficult to find the origin. Do you really want your customers to get viruses from your website?

Reasons to secure your website

Hacked Websites Target Your Customers

Hacked websites affects Google Ranking

Business Reputation Loss and Drop In Revenue

Learning from mistakes: website clean-up is more expensive than protection

Website gets blacklisted

Hacked Websites Target Your Customers

Malicious software is used to infect websites, gather data and in some cases even hijack computer resources. A site where an attacker has gained an access to can be used to redirect traffic and infect visitors with the malicious software.

There are thousands of different types of malware and thousands of different ways to infect your website, which is mostly all done by automated hacking tools.

Hacked websites affects Google Ranking

Hackers will often implement malicious code into your website, which can put your users at risk. If this code is detected by Google, users will be presented with a warning upon entering your site.

Malicious code can result in your site being removed from search in order to protect users. The warnings will also likely affect bounce rate, which is a key ranking signal which Google uses.

In a recent survey by Wordfence, which we participated, showed some bad news.  66% of respondents stated that search traffic was impacted by a hack and 14% saw a traffic drop of over 75% or more.

Business Reputation Loss and Drop In Revenue

There are over 1,3 billion websites on the world wide web today and people rely on search engines when they want to reach information on those sites.

Google has released new details about its spam-fighting efforts, revealing that more than 80% of hacked sites have been detected and removed from search results.

WordPress continues to be the leading infected website CMS. On average, about 30 000 websites get hacked every day and in reality, the majority of these 30,000 sites are legitimate small businesses that are unwittingly distributing malicious code for the cybercriminals.

Anyways, if a potential customer visits your site and gets warned or infected, there is an extremely low chance that the customer will ever visit your site again.

Learning from mistakes: website clean-up is more expensive than protection

As a website owner discovering that your website has been hacked, the first thing to do is to search “How to clean up a hacked site”. Yes, you will find a lot of blog posts and articles about it, but they will all eventually recommend you the same thing – have a professional to do it for you.

Performing a WordPress malware removal in a way that you can be sure that it’s clean is not an easy task and can cost a lot of money.

Website gets blacklisted

What is the Blacklist?

Without using the exact term “blacklist,” Google quarantines at least 10,000 suspicious websites each day. You can recognize the sites by seeing the display message “This site may harm your computer” in the search results. This will serve as a warning that prompts most users to stay away. Consumers are grateful for the warning. The business panics. (source: Forbes)

When a website is in a blacklist, the search engine is expelling a site from their list. When a website is blacklisted, it loses almost 95% of its organic traffic, which can rapidly affect revenue.

Usually, a website gets blacklisted when it contains something harmful to the user, for example, malware.

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