What is Search Engine Optimization?

Search Engine Optimisation (SEO) is the practice of increasing the number and quality of visitors to a website by improving rankings in the algorithmic search engine results.

Research shows that websites on the first page of Google receive almost 95% of clicks, and studies show that results that appear higher up the page receive an increased click through rate (CTR), and more traffic.

 The higher you rank in results pages, the more clicks and traffic your site will generate. SEO also improves user experience, making it more likely for customers to become repeat buyers.

Our Process to optimize for SEO

Step 1: Keyword Research

Step 2: Competition Analysis

Step 3: SEO Audit

Step 4: On-Page SEO Optimization

Step 5 : Off-Page Optimization

Step 6: Measure results : Traffic and Rankings

Step 1: Keyword Research

Keyword research is one of the most important part of SEO process, unless you don’t know what people are searching on internet and what information they are looking for, it’s almost impossible to start SEO campaign.

Step 2: Competition Analysis and Website Audit

Once you finish your keyword research, the next step is to conduct a competitive analysis and website audit. A website audit is very important to make a list of on-page and off-page activities.

Many SEO professionals skip this process and move directly to the next step. Yes, website audit and assessment is difficult to process if you don’t know fundamentals of SEO, ranking factors and how exactly Google determines the ranking of web pages.

Step 3: On Page Optimization or site optimization

Google is becoming more intelligent and just adding keyword rich content will not help you rank on the first position after recent algorithm updates.

On Page optimization process:

  • Write original and useful content
  • Don’t just add keywords to your content. Instead, provide valuable information
  • Your site structure, URL structure will matter a lot.
  • Your site should load fast
  • Site should be mobile friendly
  • Your site should be updated on a regular basis

Step 4: Link Building and off-page optimization

Links are important for ranking and trust. But you can’t just create links from any websites. Instead, you must earn links from authority websites and they should be relevant. If you start building links from poor quality websites having very thin content, you will not be able to gain ranks.

Step 5: Monitor ranking and keep updating content

SEO is not one-time activity. You need to keep updating your content, keep creating new content on regular basis. If you don’t monitor ranking and update your content you may not be able to maintain your ranking.

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